Trade Plan

JEHROSE Business & Trade Plan

1. Company Overview
JEHROSE is a UK-based specialty retailer offering high-quality napkins for discerning customers who value elegance in their dining experience. Based in Lincoln, England, we combine traditional craftsmanship with modern convenience.

2. Product Strategy

  • Core product: Premium napkins in various materials (linen, cotton, premium polyester)

  • Designs: From classic white to seasonal patterns and embroidered options

  • Packaging: Elegant, sustainable packaging that enhances unboxing experience

3. Market Positioning
Target markets:

  • UK domestic market (primary)

  • European Union (secondary)

  • North America & Australia (tertiary)
    Price positioning: Mid-to-premium range
    Unique selling proposition: British elegance with guaranteed satisfaction

4. Sales & Distribution Channels
Primary channel: E-commerce through official website
Secondary channels:

  • Amazon UK marketplace

  • Etsy store for handmade collections

  • Local boutique partnerships in Lincolnshire

5. Pricing & Shipping Structure

  • UK standard shipping: £5.99 (2-4 business days)

  • International standard shipping: £23.99 (3-17 business days)

  • Free shipping threshold: £150+ orders

  • Clear customs documentation for international orders

6. Customer Satisfaction Policy

  • 45-day hassle-free returns

  • Free return shipping for UK customers

  • International returns: customer pays return shipping

  • Full refund upon receipt of returned goods

7. Supplier Relations

  • Maintain relationships with UK and European textile manufacturers

  • Quality control checks for all incoming inventory

  • Ethical sourcing certification for all materials

  • Minimum order quantities negotiated for cost efficiency

8. Financial Projections

  • Target margin: 60-70% on direct sales

  • Projected growth: 25% year-over-year for first three years

  • Shipping cost absorption: Built into product pricing

  • Return rate expectation: <8% of total sales

9. Marketing Strategy

  • Social media focus: Instagram and Pinterest for visual appeal

  • SEO optimization for "luxury napkins UK" and related terms

  • Email marketing for repeat customers

  • Seasonal collections to drive recurring purchases

10. Customer Service Excellence

  • Dedicated support email: support@jehroseltd.shop

  • Phone support during business hours

  • 24-hour response time guarantee

  • Personalized packaging and thank-you notes

11. International Trade Compliance

  • Proper HS code classification for napkins (6302.51)

  • Clear product descriptions for customs

  • Value declaration accuracy

  • Restricted countries list maintained and updated

12. Sustainability Initiatives

  • Recyclable and biodegradable packaging

  • Carbon offset program for shipping

  • Local UK production where possible

  • Quality products designed to last, reducing waste

13. Growth Targets
Year 1: Establish brand presence in UK market
Year 2: Expand to 3 additional European markets
Year 3: Enter North American market
Year 4: Develop wholesale program with hotels and restaurants

14. Key Performance Indicators

  • Conversion rate: 3-5%

  • Average order value: £85-£120

  • Customer retention rate: 35%

  • International sales: 25% of total by year 3

Contact Information:
JEHROSE
84 Sincil Bank, Lincoln, England, LN5 7TQ
+44 1522 806167
support@jehroseltd.shop

This trade plan outlines JEHROSE's strategy to become a leading provider of quality napkins in the UK and international markets.